Greg Carter: Bridging alternative finance's 'understanding gap'

It is no secret banks have found it difficult to adjust to what is becoming known as ‘the age of the individual'. Technological advances have resulted in services becoming more and more bespoke - tailored to each customer in ways that just were not possible even a few years ago. This means alternative finance providers are in a great position to take advantage of this in the months and years to come, providing better services to customers as a result. Why? It's all about understanding. First, a bit of context. For years, the big banks took advantage of having data centralised and silo...