Why advisers must say goodbye to zombie platforms

'Their days are definitely numbered'

clock • 3 min read

It is hard work for advisers to change platforms but that doesn't mean they shouldn't do it, writes Alistair Wilson

Advisers regularly say to me that investment platforms are commoditised and all do the same thing. But platforms are constantly evolving and there are fundamental differences between them. Leaving assets on so-called zombie or legacy platforms when a better solution is available for clients isn't an option. We all know what happens if we don't use a piece of technology regularly - we ultimately become less familiar with how to work it efficiently. And when a platform is upgraded, our knowledge becomes increasingly out-of-date. This can potentially lead to poor outcomes for clien...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Admits adviser communication on Elevate has been lacking

Jenna Brown
clock 10 June 2025 • 4 min read
Schroders UK Platform Awards 2025: Entry closing date fast approaching!

Schroders UK Platform Awards 2025: Entry closing date fast approaching!

Shortlists will be published in early July

Professional Adviser
clock 05 June 2025 • 1 min read
Parmenion group operating profit rises to £17.5m in 2024

Parmenion group operating profit rises to £17.5m in 2024

Platform’s flows doubled during the 12 months to 31 December

Jenna Brown
clock 03 June 2025 • 2 min read