There are four quadrants to building a great business, writes David Ferguson, but complacently listing 'building trust' among them is where some of our esteemed institutions have got it so wrong...
The accelerated emergence of transparency has gouged our financial institutions. Most of them (and I mean in the widest societal sense) are talking about how to rebuild trust. The truth is they never had it. It was actually ignorance, complacently misread as trust. This hugely fuels the start-up vibe, which is not purely a factor of scale. There are shockingly bad small companies and there are wonderful large companies. The vibe is a factor of caring and one of culture and consists of four quadrants: a refreshing purpose; a questioning mind; a complete lack of fear; and a relentles...
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