From the Editor: What's in a name?

The firm, which won the chartered financial planning firm 2012 award at this year’s Personal Finance Society conference this week, said it cut ties with the IFA tag to disassociate itself from less professional parts of the financial services arena. Group commercial director Michelle Cracknell told IFAonline that “very few people had experienced good financial advice”. She went on to say the industry had been “dominated by salesmen rather than advisers, all using the same nomenclature”. The firm said, therefore, it wanted to leave the IFA term behind. That, of course, is its prerogati...