Blog: Save the ad budget, dignity is an IFA's best promo tool

It comments on news Legal & General has teamed up with funeral provider Dignity to sell funeral payment insurance plans through IFAs. "Yes, it seems that, having had your pension, the shiny-suited financial salesmen are by no means above pursuing you to the grave. Give them half a chance and they'd go beyond too", it ran. "Diary is not exactly sure what is dignified about hard-selling funeral plans." Less than a hundred words but packed full of just about every negative stereotype of IFAs and insurers, all neatly wrapped up in a death shroud. The "shiny-suited financial salesmen...