The Women’s Wealth Alliance, a taskforce of the Consumer Duty Alliance, has published a guide to encourage more women to view personal finance as an accessible, flexible and rewarding career path, supported by Professional Adviser.
Its Your career in personal finance guide explores key roles in the sector, as well as entry points, progression routes and working patterns through a female lens. It is aimed at women at different stages of life and careers, all the way from school leavers and graduates to career changers and returners. The new guide was created in response to research from the Women's Wealth Alliance's 2025 YouGov survey of more than 500 women working in personal finance that found outdated perceptions remain a significant obstacle to attracting more women to the profession. A total of 84% of res...
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