Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Aimed at women at different stages of life and careers

clock • 3 min read

The Women’s Wealth Alliance, a taskforce of the Consumer Duty Alliance, has published a guide to encourage more women to view personal finance as an accessible, flexible and rewarding career path, supported by Professional Adviser.

Its Your career in personal finance guide explores key roles in the sector, as well as entry points, progression routes and working patterns through a female lens. It is aimed at women at different stages of life and careers, all the way from school leavers and graduates to career changers and returners. The new guide was created in response to research from the Women's Wealth Alliance's 2025 YouGov survey of more than 500 women working in personal finance that found outdated perceptions remain a significant obstacle to attracting more women to the profession. A total of 84% of res...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Aimed at women at different stages of life and careers

Professional Adviser
clock 16 July 2026 • 3 min read
Women in Financial Advice Awards 2026: Shortlists revealed!

Women in Financial Advice Awards 2026: Shortlists revealed!

All the winners will be announced at a celebratory gala dinner on 4 November

Professional Adviser
clock 15 July 2026 • 10 min read
The human question: How PE-backed firms can retain their talent

The human question: How PE-backed firms can retain their talent

'In a people business, cultural integration is key to preserving client trust, adviser continuity and value'

Andrew Houghton
clock 15 July 2026 • 4 min read