Will IFAs win or lose as Lifemark saviours?

A consortium of IFAs and investors, including Norwich & Peterborough (N&P), are in talks to unite to try to save troubed Keydata backer Lifemark, which needs immediate investment to the tune of £13m.

Laura Miller
clock •

A consortium of IFAs and investors, including Norwich & Peterborough (N&P), are in talks to unite to try to save troubed Keydata backer Lifemark, which needs immediate investment to the tune of £13m.

IFAs certainly have the most incentive to help, along with any financial institutions exposed to the fund. But let us get this clear: even with a £13m cash injection Lifemark will not be home and dry. Former Lifemark director and Keydata founder Stewart Ford, who also has a financial interest in keeping the fund afloat, is making "impossible" (according to the fund's administrator) promises to investors that if saved, Lifemark will pay out all their missed interest payments. But if IFAs put cash into Lifemark they will only get it back on a medium and long term basis if maturities ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advised clients want more personal investment communication

Advised clients want more personal investment communication

Four in ten say comms focused more on product than goals

Jenna Brown
clock 12 November 2026 • 3 min read
How economic abuse manifests itself in pensions, mortgages and protection

How economic abuse manifests itself in pensions, mortgages and protection

Second in a three part series

Shelley Read
clock 11 November 2026 • 5 min read
Celtic FP founder launches online admin platform for advisers

Celtic FP founder launches online admin platform for advisers

‘Developed by people who understand the industry’

Jenna Brown
clock 10 November 2026 • 2 min read