Trying to tackle the poor IFA image

clock •

I'm always astounded at the dichotomy between the industry view of IFAs and public opinion, but I came across another classic example this week which proves just how difficult it is to change people's negative stereotypes.

Aside from watching the email correspondence flurring backwards and forwards between IFAs about Jeremy Clarkson’s views of IFAs – describing them in his weekend newspaper column as “a long and complicated way of saying ‘thief’” – which clearly have not gone down well, an IFA friend and I came face-to-face with Joe Public earlier this week, in a public house of all places. It’s likely we weren’t exactly in the correct frame of mind to tackle the situation as constructively as we might have liked – ie the alcohol had been flowing for quite some time and our IFA may have lost the argument ea...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

CII launches research community

CII launches research community

Voices to give professionals a stronger role in shaping policy

Sophia Panayi
clock 24 September 2026 • 1 min read
Andrew Goodwin: Three barriers to optimum vulnerable client outcomes

Andrew Goodwin: Three barriers to optimum vulnerable client outcomes

'It seems safe to say that vulnerability is likely to be commonplace'

Andrew Goodwin
clock 24 September 2026 • 4 min read
Feel Good Friday: Royal London partners with disabled racing driver on equality initiative

Feel Good Friday: Royal London partners with disabled racing driver on equality initiative

Working with Nicolas Hamilton, younger brother of F1 champion Lewis

Professional Adviser
clock 24 September 2026 • 1 min read