Vanguard finds Gen Z leads investing shift as it prepares targeted support offering

Vanguard's inaugural British Money Mindset Report revealed 37% of Gen Z investors – equivalent to almost 780,000 people – took their first step into investing within the past two years, contributing £25bn in new investor inflows. One third (33%) of Gen Z investors chose crypto as their first investment which contrasts with older generations, where crypto adoption as a first investment is far lower (9% Gen X; 2% aged 62 plus). Older investors are more likely to start with established products such as shares (29% and 36% respectively) and investment funds (22% across both cohorts). ...