'Slow start' expected for targeted support as rules go live

Royal London one of the first to get FCA approval

Sophia Panayi
clock • 4 min read

The Financial Conduct Authority’s (FCA’s) targeted support framework took effect yesterday (6 April) but commentators warn there could be a “slow start”.

The new framework allows firms to make suggestions to groups of consumers with common characteristics, aiming to help reduce the advice gap. Following a consultation, the authorisation gateway for firms was opened in March 2026, allowing firms to apply for permission to provide targeted support. However, a Freedom of Information Act request from Sicsic Advisory revealed only 19 firms were using the FCA's pre-application support service (PASS) in January. Data revealed that 12 firms registered for PASS in September 2025, five in October 2025, and only two in November 2025. The ap...

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