Just’s guaranteed income for life (GIFL) new business sales rose 23%, to £1.3bn for the year ended 31 December 2025, which the financial services group stated reflected “improvements to our adviser proposition”.
Just noted that the UK GIFL market rose to £7.4bn, with advisers increasingly incorporating annuities into retirement planning. The group stated it sees "enormous potential ahead" for the GIFL market and pointed to "long term structural growth drivers". "We utilise proprietary medical underwriting to risk select the most profitable parts of the market," Just group CEO David Richardson said of the retail business in his chief executive's statement. "Guaranteed income has enormous long-term growth potential due to the steady growth of defined contribution savings and increasing willingn...
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