Absolute Financial Group (Absolute) has completed its purchase of Absolute Financial Management (AFM).
Private equity and Tatton backed Absolute has received FCA approval and completed its acquisition of Kent-based AFM today (1 December).
Launched in August 2025, Absolute said this first acquisition will provide a "platform to scale across the country" as the new consolidator begins with £1.1bn assets under management (AUM) servicing 4,500 clients across the Southeast.
Absolute confirmed that all members of the AFM management team, together with the financial advisers and administrative staff, will remain with the business upon completion.
Absolute CEO David Carter said: "This is first step in our plan, and an important step, as we move forwards with our ambition of creating the leading independent financial planning business in the UK.
"I look forward to working with the existing management team at Absolute as we begin to grow a national presence. Retaining the experienced team is vital to maintaining continuity for clients and driving the next stage of the company's development.
"We are extremely pleased with how our proposition has been received in the marketplace and this has created a strong pipeline of future acquisition opportunities."
AFM founder and managing director Mark Eaton said: "This is an exciting milestone for Absolute and a significant step forward in enabling us to further strengthen the support and services we provide to our clients.
"I'm pleased that the Absolute name will continue long into the future as the business expands nationwide, serving as the central platform for future acquisitions and continuing the brand we have proudly built over the past 20 years."
Labelling itself as an independent financial advice consolidator, Absolute has backing from Inflexion Private Equity, Tatton Asset Management and the management team.
Speaking to PA soon after it launched, Carter said it is eyeing up to seven regional hubs.










