The Penny Group takes majority stake in £350m AUM advice firm

Will integrate with Harridge Financial Services over a three-year timeframe

Isabel Baxter
clock • 2 min read

Chartered financial Planning firm The Penny Group has acquired a majority stake in financial advice firm Harridge Financial Services (Harridge).

Based in Hungerford, Berkshire, Harridge is owned and led by Simon and Sue Jukes. The advice firm was formed in 1991 and manages approximately £350m across ten advisers. The business recently acquired Bolton-based Heavenly Finances in a deal which added £85m assets under advice (AUA). Following completion of the transaction, Harridge will continue to operate as a separate entity but will trade as The Penny Group Harridge, which is the first steps of integration over a three-year timeframe. The Penny Group said the integration will focus on functional areas such as infrastructure, HR a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

Becketts acquires £135m AUM firm from retired adviser

Becketts acquires £135m AUM firm from retired adviser

Snaps up Absolute Sense Financial Planners

Isabel Baxter
clock 15 December 2025 • 2 min read
Aegon in strategic review of UK business as it pivots towards US

Aegon in strategic review of UK business as it pivots towards US

Insurer will move HQ to US and be renamed as Transamerica

Jonathan Stapleton
clock 11 December 2025 • 2 min read
Integrity365 snaps up fellow Bristol IFA

Integrity365 snaps up fellow Bristol IFA

Acquires Brooks Wealth Management

Isabel Baxter
clock 11 December 2025 • 2 min read