Lord Deben: Inclusive culture not an optional 'add-on'

Financial services cannot think of it as ‘tick-box’ exercise, former minister urges

Jen Frost
clock • 2 min read

An inclusive culture is a “business imperative”, Personal Investment Management & Financial Advice Association (PIMFA) chairman John Gummer, known as Lord Deben, said as the organisation launched its 2026 culture and inclusion awards.

Lord Deben's comments came at a recent industry roundtable. "An inclusive culture isn't just an optional ‘add-on', it is an essential business imperative and a critical building block for our industry's talent, growth, and long-term success," the former secretary of state for the environment said. Lord Deben pointed to effective organisations as drawing on a "wide range of experiences, perspectives, and backgrounds to meet the complex challenges of today's world" and not looking at inclusion as a "tick-box" exercise. "Inclusivity doesn't mean asking less of some people, or treating...

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