Aberdeen adviser outflows halve as service improvements start to pay off

‘Progress in delivering better service and the previously announced repricing’

Sahar Nazir
clock • 2 min read

Aberdeen Group has reported an improvement in adviser business outflows for the year to 30 September 2025, thanks to an “improvement in service levels”.

According to its Q3 2025 trading update, the firm's adviser channel recorded net outflows of £500m, down 50% from the £1bn recorded a year earlier. The improvement was attributed to "continued progress in delivering better service and the previously announced repricing". Total adviser assets under management and administration (AUMA) rose to £79bn as at 30 September 2025, up from £75.2bn at the end of December 2024, helped by positive market movements. Aberdeen CEO Jason Windsor said: "In adviser, customer service has again improved, with net outflows in the quarter 50% better year-on...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

CACEIS agrees to voluntary £31.7m payment as firm censured by FCA over WealthTek

CACEIS agrees to voluntary £31.7m payment as firm censured by FCA over WealthTek

Formerly Vertus Asset Management

Patrick Brusnahan
clock 25 June 2026 • 2 min read
M&G shuffles board as Clare Thompson steps down

M&G shuffles board as Clare Thompson steps down

Will depart following HY results

Patrick Brusnahan
clock 24 June 2026 • 2 min read
Big interview: True Potential Wealth Management CEO Stuart Dodson

Big interview: True Potential Wealth Management CEO Stuart Dodson

Firm has made ‘very good progress’ with redress programme

Isabel Baxter
clock 23 June 2026 • 7 min read