Aberdeen adviser outflows halve as service improvements start to pay off

‘Progress in delivering better service and the previously announced repricing’

Sahar Nazir
clock • 2 min read

Aberdeen Group has reported an improvement in adviser business outflows for the year to 30 September 2025, thanks to an “improvement in service levels”.

According to its Q3 2025 trading update, the firm's adviser channel recorded net outflows of £500m, down 50% from the £1bn recorded a year earlier. The improvement was attributed to "continued progress in delivering better service and the previously announced repricing". Total adviser assets under management and administration (AUMA) rose to £79bn as at 30 September 2025, up from £75.2bn at the end of December 2024, helped by positive market movements. Aberdeen CEO Jason Windsor said: "In adviser, customer service has again improved, with net outflows in the quarter 50% better year-on...

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