Greg Moss: 'FIRE isn't anti-advice'

Is ‘Financial Independence, Retire Early' the key to winning younger clients?

Sahar Nazir
clock • 5 min read

Financial Independence, Retire Early (FIRE) investing may not be common in the UK advice landscape, but Eleven.2 Financial Planning founder and Chartered financial planner Greg Moss believes it offers advisers an opportunity to connect with younger, disengaged investors if the profession were to stop "dismissing it as extreme or naïve".

Speaking to Professional Adviser, Moss said advisers are "very dismissive" of the FIRE strategy, viewing it as "an extreme strategy". FIRE clients, typically high earners in their 20s and 30s, are effectively "DIY financial planners" seeking to save and invest aggressively to achieve financial independence decades before the traditional retirement age. "FIRE principles are similar to traditional investing," he explained. "The difference is that these clients are looking to fund a plan where they can escape their current work situation. "Financial planning helps them find an appropriat...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The banks are back: What does this mean for advisers?

The banks are back: What does this mean for advisers?

Banks ‘uniquely positioned’ to provide advice to mass market

Sophia Panayi
clock 24 August 2026 • 6 min read
Social media investment advice leaves investors out of pocket - research

Social media investment advice leaves investors out of pocket - research

Over half who acted on social media financial advice regretted it

Isabel Baxter
clock 21 August 2026 • 3 min read
New sexual harassment duty: Can adviser firms show they've taken 'all reasonable steps'?

New sexual harassment duty: Can adviser firms show they've taken 'all reasonable steps'?

'Employers will be expected to take all reasonable steps'

Emily Bradshaw
clock 19 August 2026 • 4 min read