Greg Moss: 'FIRE isn't anti-advice'

Is ‘Financial Independence, Retire Early' the key to winning younger clients?

Sahar Nazir
clock • 5 min read

Financial Independence, Retire Early (FIRE) investing may not be common in the UK advice landscape, but Eleven.2 Financial Planning founder and Chartered financial planner Greg Moss believes it offers advisers an opportunity to connect with younger, disengaged investors if the profession were to stop "dismissing it as extreme or naïve".

Speaking to Professional Adviser, Moss said advisers are "very dismissive" of the FIRE strategy, viewing it as "an extreme strategy". FIRE clients, typically high earners in their 20s and 30s, are effectively "DIY financial planners" seeking to save and invest aggressively to achieve financial independence decades before the traditional retirement age. "FIRE principles are similar to traditional investing," he explained. "The difference is that these clients are looking to fund a plan where they can escape their current work situation. "Financial planning helps them find an appropriat...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Professional Adviser's flagship conference PA360 returns for 2026

Professional Adviser's flagship conference PA360 returns for 2026

PA360: Actionable insights – Smarter Outcomes open for adviser registrations

Professional Adviser
clock 05 December 2025 • 1 min read
Feel Good Friday: One Four Nine Wealth hosts charity blood drive

Feel Good Friday: One Four Nine Wealth hosts charity blood drive

In support of the Scottish National Blood Transfusion Service

Professional Adviser
clock 05 December 2025 • 1 min read
Nici Audhlam-Gardiner: Wider basic advice adoption could shrink advice gap

Nici Audhlam-Gardiner: Wider basic advice adoption could shrink advice gap

'There is no need to reinvent the wheel here'

Nici Audhlam-Gardiner
clock 04 December 2025 • 4 min read