Advisers risk losing next-generation clients as 'engagement gaps' emerge

Survey finds investors value emotional reassurance and family engagement

Sahar Nazir
clock • 2 min read

Family engagement plays a key role in retaining clients, according to research from Vanguard’s Advisory Research Centre (ARC).

The Client Connect: Vanguard Advice Survey 2025, based on responses from more than 1,000 advised investors and 200 UK financial advisers, found that one in four clients (24.4%) who leave their adviser do so because of neglected relationships, more than those who leave due to poor investment results (15.8%). Only 3.8% of advisers report meeting the children of their clients frequently, despite 28% of investors expecting their children to continue the adviser relationship. ARC senior specialist Fabrizio Zumbo said: "Our research highlights that investors want advisers who go beyond the ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

FCA plans to ensure liquidity mismatches do not 'threaten financial stability'

FCA plans to ensure liquidity mismatches do not 'threaten financial stability'

Although good practice exists

Alex Sebastian
clock 09 December 2025 • 2 min read
Bridging the gulf between education and pursuing a career in advice

Bridging the gulf between education and pursuing a career in advice

'There's a pressing need for fresh infusions of young talent into the advice sector'

Steve Nelson
clock 09 December 2025 • 4 min read
Why the path to financial advice isn't necessarily narrow

Why the path to financial advice isn't necessarily narrow

Advice offers a fantastic opportunity to set your own parameters for a fulfilling work-life balance

Roger Brosch
clock 09 December 2025 • 4 min read