Investing in adviser qualifications 'a win-win' for firms and clients

Upskilling existing advisers can cut turnover and help attract business, Continuum says

Sahar Nazir
clock • 2 min read

Advice firms should focus on developing qualifications among existing team members rather than prioritising external recruitment, Continuum has said.

The national IFA said investing in staff development not only improves client outcomes but also strengthens retention and supports new client growth as advisers broaden their expertise. Continuum managing partner Martin Brown said it is very encouraging for the whole partnership to see members of the team develop their careers. He said: "At Continuum we pride ourselves on the support our advisers offer not just their clients, but to each other and the wider team. At a time when there has never been a bigger need for more fully qualified financial advisers, it is particularly rewarding...

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