Startup Clove eyes launch in bid to 'lower the advice threshold to £10k'

Its co-founder and CEO Christian Owens told Professional Adviser that the company's goal is to "lower the threshold for traditional human-led advice from £100,000-£250,000 in assets to £10,000-£20,000", allowing younger and less wealthy consumers to access personalised guidance and planning earlier in their financial lives. Clove plans launch with five to ten advisers Clove will operate as a regulated advice firm. Owens described Clove as having a "vertically integrated structure and technology-first approach", intended to reduce cost and complexity for both advisers and clients. Th...