Digital advice channels open door to more under 40s

More under-40s are seeking advice as firms utilise technology

Sahar Nazir
clock • 2 min read

Advisers are reporting more engagement from clients under the age of 40 as firms increase the use of digital communication tools, according to Dynamic Planner.

The firm's Advice 2025 study found that nine in ten advice businesses have taken on more clients under 40 than in previous years, while two-thirds said they were receiving more enquiries from younger consumers. Half of firms now communicate with clients through a digital portal or app, and about one in three have rolled out client-facing mobile applications that allow customers to check financial plans and investment progress. Dynamic Planner said the findings show a shift in how advice is delivered to younger "digital native" clients. Advisers under 35 were most likely to "make it...

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