The Royal London Pension Portfolio has continued to be the most recommended personal pension provider, while Aviva leads in the self-invested personal pension (SIPP) market, Defaqto has found.
Defaqto's review of the top criteria used for personal pensions showed that AKG financial strength ratings remain the most popular factor for advisers, followed by functionality and client-focused features such as online access and flexi-access drawdown. Top 10 Selection Criteria H1 2025 - PPPs 1. AKG financial strength 2. Adviser product 3. FAD (flexi-access drawdown) 4. Online valuations 5. Online applications 6. Free fund switch (pa) 7. UFPLS (uncrystallised funds pension lump sum) 8. O...
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