Walker Crips Financial Planning doubles down on boutique strategy as adviser hires drive growth

Speaking exclusively to Professional Adviser, Martin said the firm's strategy is to grow steadily to about 20 advisers over the next three years while retaining a personalised service and cultural fit. "I do not want something that can't be managed and where we lose the bespoke, proper client contact element," he said. "We'll grow with people that fit the culture and whose clients fit the culture. Location is not a problem because we've got satellite offices as and when." Martin contrasted the approach with consolidators and private equity-backed firms. "People sell out, the first yea...