Walker Crips Financial Planning doubles down on boutique strategy as adviser hires drive growth

Adviser growth, not acquisitions, driving development

Sahar Nazir
clock • 2 min read

Walker Crips Financial Planning is pursuing a boutique model as it narrows losses and returns to profit, with managing director Dominic Martin ruling out large-scale consolidation plays in favour of targeted adviser recruitment.

Speaking exclusively to Professional Adviser, Martin said the firm's strategy is to grow steadily to about 20 advisers over the next three years while retaining a personalised service and cultural fit. "I do not want something that can't be managed and where we lose the bespoke, proper client contact element," he said. "We'll grow with people that fit the culture and whose clients fit the culture. Location is not a problem because we've got satellite offices as and when." Martin contrasted the approach with consolidators and private equity-backed firms. "People sell out, the first yea...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

Bain Capital in the lineup to buy Amber River – report

Bain Capital in the lineup to buy Amber River – report

Network put up for sale by current owner Penta Capital

Isabel Baxter
clock 18 September 2025 • 2 min read
True Potential WM posts £243m operating loss for 2024 after client transfer Skilled Person review

True Potential WM posts £243m operating loss for 2024 after client transfer Skilled Person review

Exceptional costs of £250m

Sahar Nazir
clock 17 September 2025 • 4 min read
Walker Crips Financial Planning doubles down on boutique strategy as adviser hires drive growth

Walker Crips Financial Planning doubles down on boutique strategy as adviser hires drive growth

Adviser growth, not acquisitions, driving development

Sahar Nazir
clock 17 September 2025 • 2 min read