FCA urged to 'think again' on targeted support annuity rules

Regulator’s MoneyHelper signpost criticised as a ‘real limit’

Isabel Baxter
clock • 2 min read

Industry commentators have urged the Financial Conduct Authority (FCA) to “think again” about “simply signposting” targeted support consumers to MoneyHelper’s annuities comparison tool.

In the regulator's targeted support framework, firms offering targeted support will not be able to expressly refer to a particular annuity in client conversations and must signpost consumers to MoneyHelper's comparison tool. Chapters Financial director and Chartered financial planner Keith Churchouse said this may be one example of the "real limits" of targeted support. "It won't suit all, and many may still be looking for an advised proposition at the end of this process," he said. "Watch this space." Also questioning the FCA's decision, Aegon pensions director Steven Cameron sugg...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

New regulations and challenges in the EU and UK: What are advisers' next moves?

New regulations and challenges in the EU and UK: What are advisers' next moves?

Regulatory simplification vs expanding oversight

Bernadine Reese
clock 16 July 2026 • 4 min read
FCA investigates 11 potential Consumer Duty breaches including small IFA

FCA investigates 11 potential Consumer Duty breaches including small IFA

Publishes good practice review

Michael Nelson
clock 13 July 2026 • 4 min read
Advertising watchdog censures whisky cask and gold investment firm

Advertising watchdog censures whisky cask and gold investment firm

ASA upholds four complaints against Cap Group

Isabel Baxter
clock 08 July 2026 • 3 min read