Finfluencers have been subject to increased scrutiny from the Financial Conduct Authority, as the regulator cracks down on illegal financial promotion activity.
During a ‘week of action' which began on Monday (20 April), 17 regulators worldwide engaged in enforcement activity, consumer awareness campaigns and educational programmes for finfluencers who wanted to act responsibly. Over the course of the week, the FCA made 120 account takedown requests to social media platforms, which were facilitating illegal finfluencer content. The watchdog identified 1,267 illegal financial adverts which had reached at least 2.3 million UK social media accounts. Two thirds of the adverts originated from firms or individuals already on the FCA's Warning...
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