Aviva’s platform recorded a 28% year-on-year rise in net flows during the first half of 2025, as the group continues to grow both its adviser and direct-to-consumer (D2C) businesses.
Platform net flows for the six months to 30 June reached £2.4bn, up from £1.9bn in the same period last year. The company attributed the increase to stronger retention in its adviser platform alongside ongoing growth in its direct wealth service, launched in 2023. Across the group, wealth net flows hit £5.8bn compared with £5bn a year earlier, representing an annualised 6% of opening assets under management (AUM). Aviva said performance in both workplace and platform channels had supported the rise. Aviva said its adviser platform businesses are "highly scalable and well positioned...
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