Aviva scraps final additional charge on adviser platform to offer single, transparent fee

Move to remove ETI charges aligns with Consumer Duty

Sahar Nazir
clock • 2 min read

Aviva has removed the final additional charge on its adviser platform, eliminating fees on exchange traded instruments (ETI).

The change means all clients on the Aviva Adviser Platform will now be subject to a single, all-inclusive platform fee with no extra charges for trading, wrappers, or administrative services. The insurer said the change is designed to simplify pricing, support advisers with clearer cost structures, and align with the principles of Consumer Duty by making value for money easier to assess and explain to clients. Advisers using the platform will now face no charges for trading ETIs, administering self-invested personal pensions, drawdown, rebalancing, or switching funds. The platform als...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers: Are you even taking your own advice?

Advisers: Are you even taking your own advice?

Exploring the expenditure consolidation conversation

Nick Ryan
clock 25 March 2026 • 4 min read
CISI welcomes 76 Certified financial planners

CISI welcomes 76 Certified financial planners

Number of UK CFP professionals continues to rise

Sophia Panayi
clock 24 March 2026 • 1 min read
'Nobody is big enough not to be bought'

'Nobody is big enough not to be bought'

Roderic Rennison on the future of deals in the advice industry

Isabel Baxter
clock 20 March 2026 • 1 min read