Aviva scraps final additional charge on adviser platform to offer single, transparent fee

Move to remove ETI charges aligns with Consumer Duty

Sahar Nazir
clock • 2 min read

Aviva has removed the final additional charge on its adviser platform, eliminating fees on exchange traded instruments (ETI).

The change means all clients on the Aviva Adviser Platform will now be subject to a single, all-inclusive platform fee with no extra charges for trading, wrappers, or administrative services. The insurer said the change is designed to simplify pricing, support advisers with clearer cost structures, and align with the principles of Consumer Duty by making value for money easier to assess and explain to clients. Advisers using the platform will now face no charges for trading ETIs, administering self-invested personal pensions, drawdown, rebalancing, or switching funds. The platform als...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Social media investment advice leaves investors out of pocket - research

Social media investment advice leaves investors out of pocket - research

Over half who acted on social media financial advice regretted it

Isabel Baxter
clock 21 August 2026 • 3 min read
New sexual harassment duty: Can adviser firms show they've taken 'all reasonable steps'?

New sexual harassment duty: Can adviser firms show they've taken 'all reasonable steps'?

'Employers will be expected to take all reasonable steps'

Emily Bradshaw
clock 19 August 2026 • 4 min read
FCA: Top ten wealth management firms hold nearly 90% of all UK clients

FCA: Top ten wealth management firms hold nearly 90% of all UK clients

FCA Wealth Management Survey

Patrick Brusnahan
clock 18 August 2026 • 3 min read