Aviva scraps final additional charge on adviser platform to offer single, transparent fee

Move to remove ETI charges aligns with Consumer Duty

Sahar Nazir
clock • 2 min read

Aviva has removed the final additional charge on its adviser platform, eliminating fees on exchange traded instruments (ETI).

The change means all clients on the Aviva Adviser Platform will now be subject to a single, all-inclusive platform fee with no extra charges for trading, wrappers, or administrative services. The insurer said the change is designed to simplify pricing, support advisers with clearer cost structures, and align with the principles of Consumer Duty by making value for money easier to assess and explain to clients. Advisers using the platform will now face no charges for trading ETIs, administering self-invested personal pensions, drawdown, rebalancing, or switching funds. The platform als...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

What do younger clients really want from their adviser?

What do younger clients really want from their adviser?

'They're going to need all the help they can get'

Justin Cash
clock 21 October 2026 • 5 min read
CII and PFS celebrate more than 300 chartered graduates

CII and PFS celebrate more than 300 chartered graduates

347 graduate from CII and PFS

Sophia Panayi
clock 21 October 2026 • 2 min read
True Potential Wealth Management CEO calls for 'clear set of decisions' in upcoming Budget

True Potential Wealth Management CEO calls for 'clear set of decisions' in upcoming Budget

Short-term policy decisions ‘disturb’ advice landscape

Sophia Panayi
clock 20 October 2026 • 2 min read