Winning back trust: How advisers rebuild client relationships after a breakdown

‘I think we need to be better’

Sahar Nazir
clock • 5 min read

Misunderstandings are inevitable in any long-term client relationship, but they do not always have to result in a permanent breakdown. Three advisers tell Professional Adviser how they have responded when trust has been fractured and what it really takes to repair the damage.

Listening over defending When Natasha Percy-Baxter took ownership of a financial advice practice in 2023, she was immediately faced with a challenge: many of the clients she inherited were disillusioned. "Quite a lot of clients were feeling very disgruntled, having not been seen for quite a few years, or for some, not since they had been signed up as a client," the founder of PercyBaxter Wealth Management explained. Her approach was to resist the instinct to explain or defend and instead listen. "It is natural to become defensive when a client is unhappy but that doesn't resolve any...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

You can always make more money, but you can't buy more time

You can always make more money, but you can't buy more time

What’s the ROI on a memory that lasts forever?

Chris Ball
clock 16 October 2025 • 3 min read
Autumn Budget 2025: Reeves should use Budget to 'merge ISAs not cut tax-free limits'

Autumn Budget 2025: Reeves should use Budget to 'merge ISAs not cut tax-free limits'

The updates advisers need in the run up to the Autumn Budget 2025 on 26 November

Professional Adviser
clock 16 October 2025 • 1 min read
The importance of female representation in wealth management

The importance of female representation in wealth management

'Representation at senior levels helps inspire the next generation of female advisers'

Amy Grace
clock 15 October 2025 • 5 min read