St. James’s Place (SJP) is banking on a complete overhaul of its charging structure to change the perception that it is “too expensive”, according to wealth management CEO James Rainbow.
Rainbow set out that the firm's unbundled charging structure, which it today (15 June) said will be rolled out from 26 August, "proves that SJP is no longer expensive". Speaking to Professional Adviser, Rainbow and SJP investment director Tom Beal said the wealth manager's long-planned overhaul of its pricing model will make fees easier to understand and directly comparable with the wider market. "Historically, the perception was that SJP was expensive. That's going to change," said Rainbow. "The evidence will show that we are simple, clear and competitive. This isn't just about optic...
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