Financial advisers must prepare for a more "fluid and digitally enabled client journey" as the FCA's targeted support proposals seek to bridge the gap between guidance and regulated advice, according to Altus Consulting insights director Robert Holford.
Speaking at EV's WealthTech 2025 yesterday (24 June), Holford said targeted support has the potential to reach millions of consumers currently underserved by the traditional advice market. "Targeted support is potentially extremely useful," Holford said, "But it needs to sit as part of a wider support framework, alongside existing guidance, hybrid models and full advice." From a delivery perspective, Holford said firms face challenges in ensuring consistency, maintaining compliance, and striking the right balance between usability and risk controls. "One of the biggest risks is ove...
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