Financial advisers are approaching a ‘tipping point' as artificial intelligence (AI) moves from "conceptual promise to practical implementation" across the advice value chain, EV group innovation director Andrew Storey has said.
Speaking at EV's WealthTech 2025 yesterday (24 June), Storey compared AI's trajectory to that of the internet in the early 1990s, initially dismissed, but now foundational to modern life. "We're at a tipping point," Storey said. "The question is no longer whether to use AI, but how we do it in a way that delivers scalable, compliant advice without sacrificing client outcomes." Storey outlined a roadmap for how advisers can begin integrating AI into their propositions, focusing on three areas: targeted support, advice efficiency, and fully digital processes. He highlighted that AI, alr...
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