Around 40% of UK investors have turned to social media platforms in the last two years to inform their financial decisions.
Over one in five (22%) of respondents had used YouTube to reach financial decisions, while 17% looked on Facebook for advice, according to research from Fidelity International. These figures are higher than those for other platforms, such as Instagram and LinkedIn, where only 15% and 14% of people have relied on them, respectively. In addition, one in eight respondents have used top results from internet searches (11%) and 'finfluencers' (12%), while on the AI front, 8% said they trusted ChatGPT or other tools for financial advice. Fidelity International associate director Ed Monk ...
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