Advice firms need 'orchestration, not more tools' as AI takes centre stage

Otto founder says advice tech must become invisible, integrated, and intelligent

Sahar Nazir
clock • 2 min read

As financial advice firms grapple with tech overload and escalating client expectations, Otto founder Madeleine Debney believes the future of advice will be built on orchestration not “another set of disparate tools”.

Speaking to Professional Adviser, Debney outlined her vision for Otto as not just a digital paraplanner, but the invisible infrastructure enabling financial advisers to operate at scale, powered by agentic artificial intelligence (AI) that streamlines complex workflows behind the scenes. "Advisers don't need another set of disparate tools in five years' time," she said. "They need orchestration, a system that simplifies the experience, saves time, and allows them to focus entirely on their client relationships." Otto, she explained, acts as a fully modular orchestration platform that ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Evelyn Partners exits employee benefits arm to 'refocus on wealth management'

Evelyn Partners exits employee benefits arm to 'refocus on wealth management'

Howden to acquire Evelyn Partners Financial Services

Sahar Nazir
clock 11 November 2025 • 3 min read
Autumn Budget 2025: HNW clients rush to use tax allowances ahead of Budget

Autumn Budget 2025: HNW clients rush to use tax allowances ahead of Budget

‘We urge the chancellor to leave pensions alone’

Professional Adviser
clock 11 November 2025 • 1 min read
One Four Nine Portfolio Management surpasses £800m in AUM

One Four Nine Portfolio Management surpasses £800m in AUM

As firm expands investment team

Sahar Nazir
clock 10 November 2025 • 2 min read