Willingness to pay for financial advice falls as other options open up

According to its Advice Report 2025, fewer than half of the UK's non-advised investors or cash-only savers with at least £10,000 in cash are prepared to pay for financial advice. In 2025, just 39% of this cohort were prepared to pay for financial advice, compared to 54% in 2023. The perceived need for financial advice has also fallen amongst potential clients, Boring Money found. Some 50% of this cohort said they have never felt they needed a financial adviser. This has risen from 46% in 2023. Despite this, satisfaction with financial advice remains very strong amongst existing cli...