AI can 'unleash the most human aspect of being a financial adviser'

Advisers urged to embrace AI as a strategic opportunity, not a threat

Sahar Nazir
clock • 2 min read

The integration of artificial intelligence (AI) into financial advice must be viewed as a chance to deepen human relationships with clients, not replace them, according to Aveni CEO Joseph Twigg.

Speaking at Intelliflo Innovate yesterday (10 June), Twigg argued that by automating compliance-heavy tasks, AI can "unleash the most human aspect of being a financial adviser," urging firms to view the technology as a "fantastic" opportunity to rethink their value proposition and expand their reach, particularly into new client demographics. Timeline chief product officer Thomas Hogg said: "If AI agents can build portfolios, onboard clients, and write suitability reports, advisers can focus on what they enjoy doing – spending more time with clients and understanding their needs. "AI ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Lloyds and Schroders to ditch SPW joint venture

Lloyds and Schroders to ditch SPW joint venture

Began in 2019

Linus Uhlig
clock 02 October 2025 • 1 min read
The six biggest cyber threats for financial advisers

The six biggest cyber threats for financial advisers

Cyber incidents put trust between advisers and clients at risk

Jen Frost
clock 02 October 2025 • 3 min read
Investment platform NuWealth rebrands to Quilter Invest

Investment platform NuWealth rebrands to Quilter Invest

Aimed at younger investors

Patrick Brusnahan
clock 02 October 2025 • 1 min read