FIF25: Advisers 'apprehensive' about committing to lower-cost bases

Clever IM’s George Cliff spoke at the Future of Investment Festival

Sahar Nazir
clock • 1 min read

Advisers who understand value beyond cost are apprehensive about committing to lower-cost bases, according to Clever Investment Management research director George Cliff.

Speaking at the Future of Investment Festival today (4 June), Cliff told delegates that the concern is that when the "passive purple patch loses steam," it will be difficult to raise clients from the low-cost portfolio they were put into. "IFAs see the short-term benefit of low cost as a risk, viewing it as potentially cheap today for me but expensive tomorrow," he said. Cliff added that clients are moving even more short term. "Retail clients have a short-term interest and an activity bias, needing to see something happening." He added: "This could be good performance or the conti...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers: Are you even taking your own advice?

Advisers: Are you even taking your own advice?

Exploring the expenditure consolidation conversation

Nick Ryan
clock 25 March 2026 • 4 min read
CISI welcomes 76 Certified financial planners

CISI welcomes 76 Certified financial planners

Number of UK CFP professionals continues to rise

Sophia Panayi
clock 24 March 2026 • 1 min read
'Nobody is big enough not to be bought'

'Nobody is big enough not to be bought'

Roderic Rennison on the future of deals in the advice industry

Isabel Baxter
clock 20 March 2026 • 1 min read