Advisers not using AI have 'no fighting chance going forward'

‘Don’t look for one AI tool to do everything’

Sahar Nazir
clock • 3 min read

Financial advice firms that are not using artificial intelligence (AI) may not have a "fighting chance going forward”, Mallowstreet CEO Stuart Breyer has warned.

Speaking to Professional Adviser, Breyer said AI can serve as a powerful tool to boost adviser productivity and improve compliance – but only when implemented with the right strategy and clear use cases. "There's no panacea," he said. "Don't look for one AI tool to do everything. The winners will be the technologies that genuinely help businesses – not just generate hype." Mallowstreet, which last year launched its own AI-powered platform SOFI, has seen usage rise rapidly across the advice market. The system is designed to help financial professionals automate time-consuming tasks like m...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

UK IFA deal numbers hit 'new peak' in 2025

UK IFA deal numbers hit 'new peak' in 2025

Deals rose from 50 to 133 between 2020 and 2025

Sophia Panayi
clock 12 May 2026 • 4 min read
Phillip Wickenden: The political map has been redrawn

Phillip Wickenden: The political map has been redrawn

'The market is not pricing personalities. It is pricing discipline'

Phillip Wickenden
clock 11 May 2026 • 6 min read
Why the end of paper shareholdings matters now

Why the end of paper shareholdings matters now

‘There is still time before the 2027 deadline’

Ben Rogers
clock 11 May 2026 • 4 min read