Advisers not using AI have 'no fighting chance going forward'

‘Don’t look for one AI tool to do everything’

Sahar Nazir
clock • 3 min read

Financial advice firms that are not using artificial intelligence (AI) may not have a "fighting chance going forward”, Mallowstreet CEO Stuart Breyer has warned.

Speaking to Professional Adviser, Breyer said AI can serve as a powerful tool to boost adviser productivity and improve compliance – but only when implemented with the right strategy and clear use cases. "There's no panacea," he said. "Don't look for one AI tool to do everything. The winners will be the technologies that genuinely help businesses – not just generate hype." Mallowstreet, which last year launched its own AI-powered platform SOFI, has seen usage rise rapidly across the advice market. The system is designed to help financial professionals automate time-consuming tasks like m...

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