Advisers not using AI have 'no fighting chance going forward'

‘Don’t look for one AI tool to do everything’

Sahar Nazir
clock • 3 min read

Financial advice firms that are not using artificial intelligence (AI) may not have a "fighting chance going forward”, Mallowstreet CEO Stuart Breyer has warned.

Speaking to Professional Adviser, Breyer said AI can serve as a powerful tool to boost adviser productivity and improve compliance – but only when implemented with the right strategy and clear use cases. "There's no panacea," he said. "Don't look for one AI tool to do everything. The winners will be the technologies that genuinely help businesses – not just generate hype." Mallowstreet, which last year launched its own AI-powered platform SOFI, has seen usage rise rapidly across the advice market. The system is designed to help financial professionals automate time-consuming tasks like m...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why human connection remains central in a digitally enabled advice sector

Why human connection remains central in a digitally enabled advice sector

'It is clear that the sector is moving through a significant period of transformation'

Tim Riseborough
clock 17 December 2025 • 3 min read
Why advisers shouldn't rush into private markets

Why advisers shouldn't rush into private markets

'There's only so long the hamster wheel can keep turning'

Justin Cash
clock 15 December 2025 • 4 min read
Adviser workload set to rocket ahead of IHT on pensions changes

Adviser workload set to rocket ahead of IHT on pensions changes

Large volumes of clients will need reviews of financial plans

Isabel Baxter
clock 15 December 2025 • 3 min read