The advised platform sector saw a strong start to 2025, with gross sales reaching an all-time high of £22.10bn in the first quarter, according to the latest data from consultancy The Lang Cat.
This was the highest quarterly gross sales figure ever recorded in the firm's tracking of advised platform activity. The record sales performance was complemented by a notable decline in outflows, which dropped by 3.57% (£616m) from the previous quarter to £16.65bn. The combination of surging inflows delivered a net sales figure of £5.44bn for advised platforms in Q1 2025 – the strongest quarterly net inflow since Q2 2022. Total assets on advised platforms dipped slightly by 0.64% during the quarter, settling at £643.48bn. Despite the quarterly decline, advised platform assets w...
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