AJ Bell platform assets hit £90bn AUA as 'advisers value efficiency'

Customer growth and inflows drive platform performance in first half, despite increased investment costs

Sahar Nazir
clock • 2 min read

AJ Bell’s core platform business reached a new high in the first half of 2025, with assets under administration (AUA) climbing to £90.4bn and customer numbers rising 9% to 593,000. The firm reported net platform inflows of £3.3bn for the six months to 31 March, alongside a customer retention rate of 94%.

AJ Bell CEO Michael Summersgill said: "The independent advisers who use our platform value its efficiency, as it allows them to maximise their focus on their clients. The introduction of the Multi-pot GIA is an example of our continual process to improve efficiency, in this case by enabling advisers to manage multiple investment strategies within a centralised dashboard." The growth helped drive a 17% year-on-year increase in total group revenue to £153.2m, while pre-tax profit rose 12% to £68.8m. However, the firm's pre-tax profit margin fell to 44.9% (HY24: 46.8%) due to planned increa...

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