AJ Bell platform assets hit £90bn AUA as 'advisers value efficiency'

Customer growth and inflows drive platform performance in first half, despite increased investment costs

Sahar Nazir
clock • 2 min read

AJ Bell’s core platform business reached a new high in the first half of 2025, with assets under administration (AUA) climbing to £90.4bn and customer numbers rising 9% to 593,000. The firm reported net platform inflows of £3.3bn for the six months to 31 March, alongside a customer retention rate of 94%.

AJ Bell CEO Michael Summersgill said: "The independent advisers who use our platform value its efficiency, as it allows them to maximise their focus on their clients. The introduction of the Multi-pot GIA is an example of our continual process to improve efficiency, in this case by enabling advisers to manage multiple investment strategies within a centralised dashboard." The growth helped drive a 17% year-on-year increase in total group revenue to £153.2m, while pre-tax profit rose 12% to £68.8m. However, the firm's pre-tax profit margin fell to 44.9% (HY24: 46.8%) due to planned increa...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The five-minute complaint and the five-day investigation

The five-minute complaint and the five-day investigation

GSI Group CEO on complaints, AI and the latest set of FOS reforms

Mark Buck
clock 12 August 2026 • 5 min read
Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin
clock 12 August 2026 • 4 min read
New Talent Alliance launches financial advice careers guide

New Talent Alliance launches financial advice careers guide

Designed to attract new entrants into the profession

Sophia Panayi
clock 11 August 2026 • 2 min read