Behavioural advice tech firm Moneymind Profile launches in UK

Marks expansion for Australian enterprise

Professional Adviser
clock • 2 min read

Australian behavioural advice technology platform Moneymind Profile has expanded into the UK.

The business has set out that it is "introducing a new category of risk profiling solution built to help advisers better understand client behaviour, personalise advice, and meet rising regulatory and client expectations". Its UK launch opened with "a partnership" with adviser community platform Octo Members, Moneymind stated in a news update. Moneymind is said to deliver a "360-degree behavioural blueprint" that works to capture clients' mindsets, values, financial preparedness, learning styles and decision-making frameworks. The technology platform has so far generated behavioura...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

From chaos to calm: How AI saved my Christmas sanity

From chaos to calm: How AI saved my Christmas sanity

'My brain thinks in spreadsheets, not sparkles'

Jane Hepburne Scott
clock 15 December 2025 • 5 min read
Dynamic Planner CEO on AI's role in 'trusted advice'

Dynamic Planner CEO on AI's role in 'trusted advice'

‘The challenge is that delivering advice is hard’

Isabel Baxter
clock 09 December 2025 • 6 min read
FCA reveals first group of financial firms to take part in AI testing

FCA reveals first group of financial firms to take part in AI testing

To deploy ‘safe and responsible’ AI

Cristian Angeloni
clock 03 December 2025 • 1 min read