Behavioural advice tech firm Moneymind Profile launches in UK

Marks expansion for Australian enterprise

Professional Adviser
clock • 2 min read

Australian behavioural advice technology platform Moneymind Profile has expanded into the UK.

The business has set out that it is "introducing a new category of risk profiling solution built to help advisers better understand client behaviour, personalise advice, and meet rising regulatory and client expectations". Its UK launch opened with "a partnership" with adviser community platform Octo Members, Moneymind stated in a news update. Moneymind is said to deliver a "360-degree behavioural blueprint" that works to capture clients' mindsets, values, financial preparedness, learning styles and decision-making frameworks. The technology platform has so far generated behavioura...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

FCA, Treasury and BoE failing to manage AI risks to financial markets, say MPs

FCA, Treasury and BoE failing to manage AI risks to financial markets, say MPs

Firms have ‘little practical clarity’

Eve Maddock-Jones
clock 20 January 2026 • 3 min read
Scaling financial planning firms: Ownership, accountability and continuous refinement

Scaling financial planning firms: Ownership, accountability and continuous refinement

True efficiency starts with adoption not accumulation

Ben Peele
clock 19 January 2026 • 4 min read
Anthony Rafferty: Adviser tech fixes make processes fit for purpose in 2026

Anthony Rafferty: Adviser tech fixes make processes fit for purpose in 2026

2025 tech roundup and 2026 outlook

Anthony Rafferty
clock 15 January 2026 • 4 min read