Behavioural advice tech firm Moneymind Profile launches in UK

Marks expansion for Australian enterprise

Professional Adviser
clock • 2 min read

Australian behavioural advice technology platform Moneymind Profile has expanded into the UK.

The business has set out that it is "introducing a new category of risk profiling solution built to help advisers better understand client behaviour, personalise advice, and meet rising regulatory and client expectations". Its UK launch opened with "a partnership" with adviser community platform Octo Members, Moneymind stated in a news update. Moneymind is said to deliver a "360-degree behavioural blueprint" that works to capture clients' mindsets, values, financial preparedness, learning styles and decision-making frameworks. The technology platform has so far generated behavioura...

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