'Change financial services culture': DE&I must be 'de-gendered' to boost male allyship

Men for Inclusion works to engage ‘resistors'

Jenna Brown
clock • 3 min read

Removing gender from the diversity, equity and inclusion (DE&I) conversation will bring more males on board and boost allyship, delegates heard.

Men for Inclusion co-founder Mark Freed urged financial services to "change the culture" and "create a culture where everyone can succeed". Men for Inclusion is an organisation that engages men in DE&I. Speaking at the PIMFA Women's Symposium 2025 on 22 April, Freed said: "We need to start by ‘de-gendering' the conversation." He said it was crucial to understand why "resisters" do not want to engage in the DE&I movement. "We need to understand where the Trumps and the Tates come from and why they are resisting. Why are they not engaging? Some 20% to 40 % of men are not engaging in ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Who really owns the digital client relationship? From ownership to orchestration

Who really owns the digital client relationship? From ownership to orchestration

The battle for the digital layer

Tessa Lee
clock 23 February 2026 • 5 min read
Why more financial advisers should post on TikTok

Why more financial advisers should post on TikTok

‘In 2026, financial advisers should take another look at TikTok’

Joe Jordan
clock 23 February 2026 • 4 min read
Treasury's AR consultation: Extending the FOS' scope a 'concern'

Treasury's AR consultation: Extending the FOS' scope a 'concern'

‘FOS needs to be overhauled as it is’

Isabel Baxter
clock 19 February 2026 • 4 min read