'Change financial services culture': DE&I must be 'de-gendered' to boost male allyship

Men for Inclusion works to engage ‘resistors'

Jenna Brown
clock • 3 min read

Removing gender from the diversity, equity and inclusion (DE&I) conversation will bring more males on board and boost allyship, delegates heard.

Men for Inclusion co-founder Mark Freed urged financial services to "change the culture" and "create a culture where everyone can succeed". Men for Inclusion is an organisation that engages men in DE&I. Speaking at the PIMFA Women's Symposium 2025 on 22 April, Freed said: "We need to start by ‘de-gendering' the conversation." He said it was crucial to understand why "resisters" do not want to engage in the DE&I movement. "We need to understand where the Trumps and the Tates come from and why they are resisting. Why are they not engaging? Some 20% to 40 % of men are not engaging in ...

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