'Change financial services culture': DE&I must be 'de-gendered' to boost male allyship

Men for Inclusion works to engage ‘resistors'

Jenna Brown
clock • 3 min read

Removing gender from the diversity, equity and inclusion (DE&I) conversation will bring more males on board and boost allyship, delegates heard.

Men for Inclusion co-founder Mark Freed urged financial services to "change the culture" and "create a culture where everyone can succeed". Men for Inclusion is an organisation that engages men in DE&I. Speaking at the PIMFA Women's Symposium 2025 on 22 April, Freed said: "We need to start by ‘de-gendering' the conversation." He said it was crucial to understand why "resisters" do not want to engage in the DE&I movement. "We need to understand where the Trumps and the Tates come from and why they are resisting. Why are they not engaging? Some 20% to 40 % of men are not engaging in ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Wealth M&A deals triple in six years as PE buyers dominate market

Wealth M&A deals triple in six years as PE buyers dominate market

PE buyers account for nearly three-quarters of deals

Isabel Baxter
clock 14 October 2026 • 2 min read
Dyer Baade & Company's Daniel Baade: £500m-£2bn AUA firms key battleground in wealth M&A's next phase

Dyer Baade & Company's Daniel Baade: £500m-£2bn AUA firms key battleground in wealth M&A's next phase

Fewer but better buyers

Daniel Baade
clock 13 October 2026 • 3 min read
Advice fintech on partnering with providers to target mass market

Advice fintech on partnering with providers to target mass market

Whistle looks at closing advice gap

Sophia Panayi
clock 13 October 2026 • 3 min read