Model portfolios continue to dominate UK adviser channel sales in H2 2024

ISS MI report reveals rising net sales with model portfolios driving growth

Sahar Nazir
clock • 3 min read

Model portfolios maintained their dominance in the UK financial adviser channel during the second half of 2024, according to a new report from ISS Market Intelligence (ISS MI).

The report revealed that total multi-asset net sales remained strong in an otherwise subdued retail investment environment, rising from £6.9bn in the first half of the year to £7.1bn in the second half. Nearly all of this growth was attributed to model portfolios, while multi-asset funds sold outside of model portfolio sales (MPS) programs saw little to no net inflows. Adviser managed solutions remained a weak spot, reflecting a continued shift by IFAs toward formalised multi-asset programs. Fund outflows through adviser managed solutions amounted to £4.3bn in the first half of 2024, ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Treasury's AR consultation: Extending the FOS' scope a 'concern'

Treasury's AR consultation: Extending the FOS' scope a 'concern'

‘FOS needs to be overhauled as it is’

Isabel Baxter
clock 19 February 2026 • 4 min read
In Accord launches advice firm client investment 'badge' initiative

In Accord launches advice firm client investment 'badge' initiative

To demonstrate commitment to understanding client needs

Laura Purkess
clock 17 February 2026 • 2 min read
Feel Good Friday: Quilter pledges £3m towards financial education

Feel Good Friday: Quilter pledges £3m towards financial education

Alongside £1m in grants supporting charities

Professional Adviser
clock 13 February 2026 • 1 min read