Model portfolios continue to dominate UK adviser channel sales in H2 2024

ISS MI report reveals rising net sales with model portfolios driving growth

Sahar Nazir
clock • 3 min read

Model portfolios maintained their dominance in the UK financial adviser channel during the second half of 2024, according to a new report from ISS Market Intelligence (ISS MI).

The report revealed that total multi-asset net sales remained strong in an otherwise subdued retail investment environment, rising from £6.9bn in the first half of the year to £7.1bn in the second half. Nearly all of this growth was attributed to model portfolios, while multi-asset funds sold outside of model portfolio sales (MPS) programs saw little to no net inflows. Adviser managed solutions remained a weak spot, reflecting a continued shift by IFAs toward formalised multi-asset programs. Fund outflows through adviser managed solutions amounted to £4.3bn in the first half of 2024, ...

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