Model portfolios continue to dominate UK adviser channel sales in H2 2024

ISS MI report reveals rising net sales with model portfolios driving growth

Sahar Nazir
clock • 3 min read

Model portfolios maintained their dominance in the UK financial adviser channel during the second half of 2024, according to a new report from ISS Market Intelligence (ISS MI).

The report revealed that total multi-asset net sales remained strong in an otherwise subdued retail investment environment, rising from £6.9bn in the first half of the year to £7.1bn in the second half. Nearly all of this growth was attributed to model portfolios, while multi-asset funds sold outside of model portfolio sales (MPS) programs saw little to no net inflows. Adviser managed solutions remained a weak spot, reflecting a continued shift by IFAs toward formalised multi-asset programs. Fund outflows through adviser managed solutions amounted to £4.3bn in the first half of 2024, ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Tackling the biggest challenge facing financial services in the UK

Tackling the biggest challenge facing financial services in the UK

'Trust in financial services is slipping'

Professional Adviser
clock 04 March 2026 • 4 min read
'No news is good news': Spring Statement stability welcomed

'No news is good news': Spring Statement stability welcomed

‘This was a low-key event, especially for pensions’

Jenna Brown
clock 03 March 2026 • 4 min read
FCA opens targeted support authorisation gateway

FCA opens targeted support authorisation gateway

Firms can now apply for permission to provide targeted support

Isabel Baxter
clock 02 March 2026 • 2 min read