Financial planning shifts from 'sales-based to experience-based' industry

Sector shifts towards inclusivity and client experience

Sahar Nazir
clock • 2 min read

The financial advice profession has moved from a sales-driven industry to one that prioritises client experience, inclusivity, and financial education, conference delegates have heard.

Speaking at The Lang Cat Live Divide and Conquer 2025 conference yesterday (6 February), Sparrow Paraplanning founder Caroline Stuart reflected on the sector's progress, particularly in terms of gender diversity, but said there is still a long way to go. "The advice industry didn't used to interest me because I'm not a salesperson. It's changed so much—it's a phenomenally different environment to when I joined," she told delegates. "I used to be the only female at events. Today, we have a much broader demographic, but we have a long way to go. Around 17% of regulated advisers are women. ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Professional Adviser TV: Breaking down barriers for career movers and young talent

Professional Adviser TV: Breaking down barriers for career movers and young talent

‘Where do they go if there’s no opportunity for them’

Professional Adviser
clock 12 September 2025 • 1 min read
Feel Good Friday: IFA duo take on 240km charity cycle challenge

Feel Good Friday: IFA duo take on 240km charity cycle challenge

Andrew Home and Chris Miles raise funds for Eternal Flame

Professional Adviser
clock 12 September 2025 • 1 min read
My Care Hub expands to public following strong adviser support

My Care Hub expands to public following strong adviser support

Advice sector has played ‘pivotal role’ in successful rollout of care guidance platform

Jenna Brown
clock 10 September 2025 • 4 min read