Fewer than one quarter of advisers' clients are under 45

In celebration of Financial Planning Week 2025, Octopus Money today (27 January) unveiled new data revealing the age profile of its average customer in 2024 was 38 years old, with its youngest customer aged at just 20. The financial advice industry has long struggled to engage younger audiences, Octopus Money said. It cited that 20% of advisers' clients are under 45, with most clients (44%) falling within the 46–60 age bracket, and 33% aged over 60. However, there is a growing appetite for financial guidance among younger generations, with 90% of 18–30-year-olds wanting more help mana...