Keith Richards takes home Outstanding Contribution to the Advice Industry award

Richards is a founding director and CEO of the Consumer Duty Alliance (CDA), an independent, not-for-profit professional body focused on sharing good practice to support members and engaging policymakers on key Consumer Duty matters. As a recognised leader in the financial services sector with more than 38 years' experience operating at executive level, Richards aims to raise the profile of the profession and the value of professional advice with the public. Before forming the CDA, Richards was the CEO of the Personal Finance Society, also incorporating the role of chief membership offi...