'Expensive' AI tools put financial advice at crossroads of caution and innovation

AI agents in financial advice: Opportunity or overreach?

Sahar Nazir
clock • 2 min read

There is a “growing demand” for financial advice amidst limited industry capacity and artificial intelligence (AI) offers an “expensive solution”, according to Old Mill head of data Matthew Pollard.

"We don't have the capacity for everyone with access to pensions to receive proper advice," he said. "Artificial intelligence (AI) offers a potential solution, but it's still expensive and underutilised." "As the technology becomes more affordable, its adoption could scale, but significant hurdles remain for time-strapped wealth management firms," he noted. He explained that these wealth management firms, often led by practitioners balancing client work with business operations, face additional pressure to navigate emerging technologies. "They're hearing both success stories and cauti...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

CII launches research community

CII launches research community

Voices to give professionals a stronger role in shaping policy

Sophia Panayi
clock 24 September 2026 • 1 min read
Andrew Goodwin: Three barriers to optimum vulnerable client outcomes

Andrew Goodwin: Three barriers to optimum vulnerable client outcomes

'It seems safe to say that vulnerability is likely to be commonplace'

Andrew Goodwin
clock 24 September 2026 • 4 min read
Feel Good Friday: Royal London partners with disabled racing driver on equality initiative

Feel Good Friday: Royal London partners with disabled racing driver on equality initiative

Working with Nicolas Hamilton, younger brother of F1 champion Lewis

Professional Adviser
clock 24 September 2026 • 1 min read