L&G annuity sales hit all-time high of £2bn in 2024

Following a resurgence in annuity sales in the market

Sahar Nazir
clock • 1 min read

Annuity sales at Legal & General Retail (L&G) hit an all-time high of £2bn so far this year following a further resurgence in annuity sales across the market.

The Association of British Insurers reported a 50% rise in sales in the first half of 2024, compared to the same period the year before. L&G sales are up 55% compared to the same week in 2023. Furthermore, L&G said the improved rates on annuities has also come from an increasing awareness of the other benefits a guaranteed income can provide. L&G managing director of retail retirement Lorna Shah said: "Annuities continue to be a great choice for many, providing income security in later life. Improved rates, which mean people can get more for their money, have played a key role in driv...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Income

Annuity rates reach 18-year high of 7.75% in July

Annuity rates reach 18-year high of 7.75% in July

Up from 7.66% in April

Sophia Panayi
clock 30 July 2026 • 2 min read
Enhanced annuities: Turning health realities into better retirement outcomes

Enhanced annuities: Turning health realities into better retirement outcomes

'Retirement planning is not about choosing one solution over another but finding the right balance between them'

Mike Batty
clock 20 July 2026 • 3 min read
Robust fact‑finding: Annuities are back but file quality must keep pace

Robust fact‑finding: Annuities are back but file quality must keep pace

'Good quality annuity files tend to have one thing in common: robust fact‑finding'

Shirley Owen
clock 16 July 2026 • 4 min read