Majority of under-35s see value in financial advice

Majority recognise benefits of financial advice but are struggling to find it

Sahar Nazir
clock • 2 min read

More than half (52%) of those under 35 can see the benefit of accessing professional financial advice - which is higher than for any other age group, according to a survey from Canada Life.

Its Life100+ Report, which was published today (15 October), showed that despite under 35s seeing the benefits of advice, four in ten (42% – the highest of any age group) do not know where to turn for advice. The provider suggested that there needed to be better access to information and reassurance. Under a quarter (23%) have used an IFA. The propensity to use professional advice, and an IFA specifically, closely correlates with age: those 55 years and over are more likely to use both than the under 55 age groups. Three-quarters (75%) of those who use an IFA are satisfied with their ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

RBC Brewin Dolphin expands MPS range

RBC Brewin Dolphin expands MPS range

Seven risk-rated portfolios combine active and passive strategies

Sahar Nazir
clock 23 June 2025 • 1 min read
Why Gen Z still trusts financial advisers in the age of finfluencers

Why Gen Z still trusts financial advisers in the age of finfluencers

A digital generation with a human touch

Sahar Nazir
clock 23 June 2025 • 4 min read
AJ Bell launches mobile-first adviser platform to tackle advice gap

AJ Bell launches mobile-first adviser platform to tackle advice gap

AJ Bell Touch aims to offer secure advice delivery for lower-value clients

Sahar Nazir
clock 23 June 2025 • 2 min read