Aegon reveals 'significant' demand for targeted support

Its latest report, ‘The Second 50: Navigating a Multi-Stage Life' highlighted a "significant" demand for regulated firms to offer clients targeted support suggestions. Aegon's research found that 64% of respondents aged 50-59 would find such strategies appealing. The enthusiasm is even higher among those under 50, with 71% of participants indicating their support. A deeper dive into the data revealed that male respondents are slightly more supportive, with 69% finding the idea 'somewhat appealing' or 'very appealing', compared to 60% of female respondents. Appetite for targeted sup...