Only 6% of IFAs are currently using any artificial intelligence (AI) tools in their services to clients, according to Opinium.
Despite this, nearly half (49%) of IFAs said they believed that AI presents an opportunity for their business. Meanwhile, nearly a third (32%) have said that AI is a risk to their business. In terms of impact, over a quarter (27%) thought AI will have a positive impact on their business, but 23% thought AI will have a negative impact on the advice industry. Opinium global head of financial services research Alexa Nightingale said: "With the use of AI tools becoming more widespread, now is a better time than ever for IFAs to start getting comfortable with how best to integrate this ...
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