Only 6% of IFAs using artificial intelligence tools in services

This is despite nearly half viewing AI as an opportunity

Sahar Nazir
clock • 1 min read

Only 6% of IFAs are currently using any artificial intelligence (AI) tools in their services to clients, according to Opinium.

Despite this, nearly half (49%) of IFAs said they believed that AI presents an opportunity for their business. Meanwhile, nearly a third (32%) have said that AI is a risk to their business. In terms of impact, over a quarter (27%) thought AI will have a positive impact on their business, but 23% thought AI will have a negative impact on the advice industry. Opinium global head of financial services research Alexa Nightingale said: "With the use of AI tools becoming more widespread, now is a better time than ever for IFAs to start getting comfortable with how best to integrate this ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

How advisers can support clients through market volatility

How advisers can support clients through market volatility

‘Losses simply hurt more than gains feel good’

Sophia Panayi
clock 08 May 2026 • 3 min read
Feel Good Friday: Depledge founder to swim five-mile lake for Manchester homeless charity

Feel Good Friday: Depledge founder to swim five-mile lake for Manchester homeless charity

Raising money for Lifeshare

Professional Adviser
clock 08 May 2026 • 1 min read
Advising UK resident US citizens: A challenge worth embracing

Advising UK resident US citizens: A challenge worth embracing

Cross-border rules create a plethora of pitfalls

Tony Mudd
clock 08 May 2026 • 8 min read