SJP: AI should be every advice firm's background assistant

'The value of advice still lies with the human financial adviser’

Sahar Nazir
clock • 2 min read

Artificial intelligence (AI) should be every advice firm’s background assistant, according to St James’s Place (SJP).

Speaking at the Financial Technology Research Centre's Artificial Intelligence in Financial Advice conference today (10 July), SJP head of AI and machine learning Wenyu Bai said AI should be firms' background assistant by helping add value to client meetings. "AI is the background assistant, but the value of advice still lies with the financial adviser," she told delegates. "The relationship with the adviser is the top thing the client values. Our AI strategy is to create a human centric AI. We want our partners to truly understand what their clients want. "We not only have technol...

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